Privacy Policy

Effective Date: May 28, 2026

PR Services Ltd. (“we”, “us”, or “our”) operates the website yukoninfo.com (the “Website”) and our associated mobile applications (the “Apps”). This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit the Website or use the Apps. It applies to both the Website and the Apps.

We are committed to protecting your privacy and comply with applicable Canadian privacy laws.

1. Information We Collect

We collect minimal personal information and do not store any personal information about users except as described below.

• Automatically Collected Information (via Google Analytics) When you visit the Website or use the Apps, we use Google Analytics to collect non-personal, aggregated usage data. This may include your anonymized IP address, browser type, device type, operating system, pages or screens viewed, time spent on the site or app, and referral sources. This data does not identify you personally and is used only for analytics and to improve our services. Google Analytics processes this information on our behalf. For details on how Google collects and uses data, please see Google’s Privacy Policy: https://policies.google.com/privacy.
• Information You Voluntarily Provide If you submit a guide mailout request, we collect your name and mailing address solely for the purpose of mailing the requested printed guides. We do not collect email addresses, phone numbers, payment information, or any other personal data unless it is strictly required for the mailing (and you have not indicated otherwise).

We do not collect or store any other personal information.

2. How We Use Your Information

• Google Analytics data is used in aggregated form to understand how users interact with the Website and Apps, analyze trends, and improve our content and user experience.
• Your name and mailing address are used exclusively to fulfill and send the specific guide(s) you requested.

We do not use your information for marketing, profiling, or any other purpose.

3. Sharing and Disclosure of Information

We do not sell, rent, trade, or otherwise share your personal information with any third parties for commercial purposes.

• The only third-party service we use is Google Analytics, which receives the automatically collected usage data described above (subject to Google’s own privacy practices and data processing agreements).
• We do not share your name or mailing address with anyone. Mailing is handled internally by PR Services Ltd.

We may disclose information only if required by law or to protect our legal rights.

4. Cookies and Tracking Technologies

The Website and Apps use cookies and similar technologies (such as those provided by Google Analytics) to enable basic functionality and collect the usage data described above. You can manage or disable cookies through your browser or device settings. Note that disabling cookies may limit some features of the Website or Apps.

You may also opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout (for the web) or adjusting your device/app privacy settings.

5. Data Security

We take reasonable administrative, technical, and physical security measures to protect the limited personal information we hold (name and mailing address). Access to this information is restricted to authorized personnel who need it solely to process your mailout request.

6. Data Retention

• Name and address information is retained only for as long as necessary to fulfill your guide mailout request. Once the guides are mailed, we delete or securely dispose of this information.
• Google Analytics data is retained according to Google’s data retention policies (you can adjust this in your Google Analytics account settings).

7. Your Privacy Rights

Under applicable Canadian privacy laws, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information (subject to any legal retention requirements)

To exercise these rights or if you have any questions about this Privacy Policy, please contact us using the details below.

8. Children’s Privacy

Our Website and Apps are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental consent, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on the Website with a new effective date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

PR Services Ltd. c/o [email protected].